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Inter-provincial tourism resumes 'full moon', and domestic tourism is ushering in a rapid recovery

Date: 2020-08-20

Sanya is still the first choice for tourists for leisure and vacation.

On July 14, the Ministry of Culture and Tourism issued a notice on the resumption of inter-provincial (regional, municipal) group tours. Now the restoration of inter-provincial group tours has been "full moon", and the inter-provincial tour represented by group tours and free-to-air activities is ushered in In the new recovery period, the tourism industry is accelerating its "recovery".

Southwest is more popular, Sanya is still the top choice for tourists

After the group tour resumed, many tourists took advantage of this summer to arrange a trip. Yunnan, Guizhou, Sichuan, Shaanxi, Qinghai, Gansu and other routes have become popular routes for group tours this summer. Sanya has become the most popular destination among the "airport + wine" free travel packages, followed by the Pearl River Delta region, and the popularity of aircraft wine packages in cities such as Zhuhai, Shenzhen, and Guangzhou is also high.

From the perspective of the number of orders for vacation products such as Ctrip and group tours, the most popular destination provinces are: Yunnan, Sichuan, Zhejiang, Guangdong, Guizhou, Hunan, Hainan, Shaanxi, Guangxi and Chongqing. Zhejiang, Guangxi and Chongqing have become the provinces with the fastest growth in tourists. The most popular destination cities are Lijiang, Sanya, Guiyang, Zhangjiajie, Chongqing, Kunming, Xining, Chengdu, Jiuzhaigou and Guilin. On the whole, since the resumption of inter-provincial tourism for a month, the overall popularity of the southwest region has been higher, and the destinations in Yunnan, Guizhou and Sichuan have ranked higher in the popularity rankings. This year, many scenic spots in Qinghai have become Internet celebrities, and Xining has become an important destination in the west. At the same time, Sanya is still the first choice for tourists to take a leisure trip.

Reduced or exempted tickets for scenic spots, reduced air ticket prices, and low summer travel costs

Recently, the National Development and Reform Commission pointed out that it will continue to promote the price reduction of scenic spots, and many destinations across the country have launched various scenic ticket preferential policies. Hubei, Shandong, Shanxi, Inner Mongolia and other places have all gained popularity after introducing policies such as free tickets and price cuts for scenic spots. Feng Rao, head of the Mafengwo Tourism Research Center, analyzed that the price cuts for scenic spots have once again increased the attention of tourists to major destinations. However, behind the ticket price reduction, providing tourists with a personalized travel experience, guiding them to produce wonderful travel content, and forming a benign online and offline interaction are the necessary conditions for the continued growth of tourism consumption.

In addition to the rising popularity of scenic spots, the number of bookings for many popular routes this summer also exceeded last year. Qunar data shows that Hangzhou-Guangzhou summer vacation bookings increased by 43% year-on-year, and Guangzhou-Chengdu summer vacation bookings increased by 25% year-on-year. Lan Xiang, president of the Qunar Big Data Research Institute, said in an interview that the domestic civil aviation industry has recovered to 90% of the level of last year, and the number of bookings for some popular routes even exceeded the same period last year. However, the increase in bookings has not led to the increase in ticket prices. The price of economy class tickets on some routes has dropped by nearly 50% year-on-year, and the cost of travel this summer is the lowest in the past five years. Since August, most of the popular routes for college students to travel are still tourist routes, with destinations concentrated in Kunming, Chengdu, Xi'an and Guangzhou. Among them, Kunming-Mangshi and Kunming-Xishuangbanna became the two most popular routes. Compared with the same period in 2019, the average price paid by the two routes decreased by 42% and 27%, respectively.

Parent-child travel is the hottest

The popular starting places and destinations for summer parent-child trips are also changing this year. In the past, Beijing, Shanghai, and Guangzhou have always been popular starting places and destinations for summer parent-child trips. On the Qunar platform, among the top ten summer parent-child popular routes, the popular routes with Sanya as the destination or origin account for half. On the other hand, as school is approaching, many parents choose to travel around as the end of their summer vacation. This year's summer parent-child travel popular train routes are all surrounding travel routes, of which Chengdu to and from Leshan, Nanning-Beihai, Kunming-Wenshan are all new popular routes this year.

In terms of parent-child travel themes, parent-child tours, parent-child self-driving and parent-child island tours are the most popular parent-child travels this summer. Mafengwo data shows that the top ten destinations for domestic parent-child travel searches are Sanya, Beijing, Chengdu, Xiamen, Shanghai, Qingdao, Hangzhou, Nanjing, Guangzhou and Xi'an. Among them, coastal cities such as Sanya and Qingdao have become popular choices for domestic tourists to walk with their babies and play in the water. Parent-child tourists in first- and second-tier cities still mainly travel around.